Privacy Policy

1. Introduction and Commitment

At AURA Smart Cards Inc. (“AURA”, “we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy details how we handle the information you provide when browsing our static website, configuring your contactless NFC smart card, and interacting with your public digital contact profile.

2. Information You Voluntarily Provide

When you activate an AURA card, you choose what information is embedded or linked to your public digital business card. This typically includes:

• Full name and professional honorifics
• Job title, company organization, and department
• Work and personal telephone numbers
• Email addresses, website URLs, and portfolio links
• Social media profiles (LinkedIn, Instagram, X/Twitter, etc.)
• Profile photography and corporate vector logos

You maintain total sovereign control over which fields are published or concealed in your public vCard link.

3. How NFC Transmission Operates

AURA smart cards utilize standard ISO/IEC 14443 Type A contactless technology. The NFC chip inside your card is strictly passive and read-only. When held against a smartphone, the card emits a standardized URL string pointing to your secure cloud profile.

The card cannot read, scan, extract, or monitor any private information from the recipient’s phone, including SMS messages, passwords, location data, banking details, or contacts.

4. Order Inquiries and Communications

Because our website operates without automated credit card databases or payment gateways, purchasing is coordinated directly through end-to-end encrypted WhatsApp messaging or our inquiry forms. We retain your shipping name, delivery address, and laser engraving specifications solely to fulfill physical manufacturing and logistics. We do not sell your contact information to marketing brokers or data aggregation firms.

5. Data Security & Encryption

All digital profiles hosted on the AURA platform are served over 256-bit TLS (Transport Layer Security) encryption. Our infrastructure complies with modern ISO 27001 data center security benchmarks, mitigating unauthorized tampering or packet interception.

6. GDPR and CCPA Compliance

Under the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), you retain the right to:

• Access and receive a copy of all personal records we hold
• Request instantaneous rectification of inaccuracies
• Request permanent erasure of your digital profile and records (“Right to be Forgotten”)
• Withdraw consent at any time without penalty

7. Data Protection Officer Contact

For any questions regarding this Privacy Policy or to exercise your statutory rights, please contact our Privacy Concierge: